Western Bulldogs Stadium Countdown
MKTG Sports + Entertainment
Western Bulldogs Football Club
The Western Bulldogs Stadium Countdown is an electrifying 60-second video specially crafted for each Western Bulldogs home game during the thrilling AFL season of 2023. This visually captivating production serves as the pre-game countdown, aiming to captivate the audience, celebrate the team's history, showcase the current playing group, and ignite excitement among the spectators.
Motion Mavericks collaborated with MKTG Sports + Entertainment, who led the project in partnership with the Western Bulldogs football club (the ultimate client) and the AFL. Motion Mavericks provided their expertise in post-production editing, contributing to the creation of the Western Bulldogs Stadium Countdown.
Research and Planning
Motion Mavericks leveraged their expertise in post-production editing and their close involvement with Australian Football to contribute to the project. They worked closely with MKTG to understand the vision and requirements, ensuring the final product aligned seamlessly with the team's objectives.
Scope and Deliverables
Motion Mavericks' primary deliverable for the project was the post-production editing of the 60-second countdown video for each Western Bulldogs home game. They collaborated with MKTG and the client to ensure dynamic editing techniques, synchronized music, and impactful visuals were incorporated to create an unforgettable experience for the fans.
Motion Mavericks brought their expertise in post-production editing to the project, utilizing creative shot selection, beat-matching music, and high-energy editing techniques. Their collaboration with MKTG resulted in exceptional motion graphics work that seamlessly integrated with the edit, elevating the visual presentation.
MKTG led the project, handling client communication, research, planning, and overall project management. Motion Mavericks worked closely with MKTG to execute the post-production editing aspects of the project, ensuring the final product met the client's vision and expectations.
One of the challenges encountered was indirect communication with the client. However, through close collaboration and effective coordination between Motion Mavericks and MKTG, the project team successfully translated the client's vision into a captivating countdown video. Regular feedback loops and iterative processes helped overcome communication challenges and deliver a high-quality final product.
Results and Success
The Western Bulldogs Stadium Countdown video, a collaborative effort between Motion Mavericks and MKTG, was flawlessly delivered on time for testing at the stadium. The video continues to be played before home games, generating a remarkable response from fans and creating an electric atmosphere. The client's limited requested changes indicate the video's success in meeting and exceeding their objectives and expectations.
MKTG played a key role as the lead on the project, providing client-side services, research, planning, and exceptional motion graphics work. Motion Mavericks brought their expertise in post-production editing, contributing to the visual impact and seamless integration of the final product.
Through collaborative efforts and close partnership, Motion Mavericks and MKTG successfully created an electrifying Western Bulldogs Stadium Countdown. The project highlights the power of collaboration, demonstrating how the expertise of different teams can come together to create an unforgettable experience for fans at every home game.